Download PDF Hooked : comment cr?er un produit ou un service qui ancre des habitudes Writen By Nir Eyal

Hooked : comment cr?er un produit ou un service qui ancre des habitudes

By : Nir Eyal

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 pdf download Hooked : comment cr?er un produit ou un service qui ancre des habitudes

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Book Synopsis :

Selon une ?tude universitaire, les gens consultent leur t?l?phone 34 fois par jour. Mais d apr?s les sp?cialistes du secteur, on approcherait plut?t le chiffre sid?rant de 150 consultations quotidiennes. Reconnaissons-le : nous sommes accros ! ? C est en ces termes que Nir Eyal touche du doigt la plus grande r?ussite marketing de ces derni?res d?cennies. Au fil des pages il d?crypte le m?canisme de l addiction ? un produit ou ? un service. Les neurosciences ont largement permis de comprendre le fonctionnement de notre cerveau et de jouer sur notre besoin de satisfaction. Cela se d?roule en quatre ?tapes : 1. D?clencheurs 2. R?compense 3. Action 4. Investissement Vous ?tes marketeur, cr?ateur, entrepreneur ? Il vous d?voile le processus infaillible qui permettra de rendre votre client accro. Vous ?tre client, utilisateur ? Vous comprendrez pourquoi vous ne pouvez plus vous passer de telle application, de tel service ou de tel produit.

Book Detail :

Author : Nir Eyal

Pages : 221 pages

Publisher : Eyrolles

Language : fre

ISBN-10 : 2212570937

ISBN-13 : 9782212570939

 
Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc.
Supporting : PC, Android, Apple, Ipad, Iphone, etc.
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